Brand element: exploring the effect on city branding
A Chan, D Suryadipura… - International Journal of …, 2022 - openaccessojs.com
Purpose: This study evaluates the contribution of symbolic brand elements such as the
destination name, logo, and tagline to forming a destination brand. Theoretical framework:
Branding is identified with a symbolic element in a product. In the context of destination
branding, an emblem or logo promises a tourist experience that can be remembered and
associated with a particular destination by tourists or visitors.(Mihalis Kavaratzis & Hatch,
2013) Design/methodology/approach: The article reports on field research that …
destination name, logo, and tagline to forming a destination brand. Theoretical framework:
Branding is identified with a symbolic element in a product. In the context of destination
branding, an emblem or logo promises a tourist experience that can be remembered and
associated with a particular destination by tourists or visitors.(Mihalis Kavaratzis & Hatch,
2013) Design/methodology/approach: The article reports on field research that …
BRAND ELEMENT: EXPLORING THE EFFECT ON CITY BRANDING/MARCA ELEMENTAR: EXPLORANDO O EFEITO SOBRE A MARCA DA CIDADE RESUMO …
A Chan - International Journal of Professional Business Review, 2022 - go.gale.com
Purpose: This study evaluates the contribution of symbolic brand elements such as the
destination name, logo, and tagline to forming a destination brand. Theoretical framework:
Branding is identified with a symbolic element in a product. In the context of destination
branding, an emblem or logo promises a tourist experience that can be remembered and
associated with a particular destination by tourists or visitors.(Mihalis Kavaratzis & Hatch,
2013) Design/methodology/approach: The article reports on field research that …
destination name, logo, and tagline to forming a destination brand. Theoretical framework:
Branding is identified with a symbolic element in a product. In the context of destination
branding, an emblem or logo promises a tourist experience that can be remembered and
associated with a particular destination by tourists or visitors.(Mihalis Kavaratzis & Hatch,
2013) Design/methodology/approach: The article reports on field research that …
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