… on brand outcomes using two online experiments with USA and UK samples. … brand gender
and psychological gender increases brand equity and purchase intention in brand gender …

… This is a book about the gender binary. Specifically, why we need to move beyond it. The
gender binary is a cultural belief that there are only two distinct and opposite genders: man and …

… some men to the gender binary. For example, a male brand manager discussed witnessing
… , it is important to consider social positions beyond gender- sexuality, class, local context-…

… how brands can navigate an all-gender … beyond the binary: how does ideation, R&D and
marketing look, feel and sound when brands embrace an expansive understanding of gender…

… Aurawell is a reimagined self-care brand that transcends the gender binary. The name “Aurawell”
is derived from merging the words “Aura” and “Wellness.” Aura refers to the quality or …

… nonconforming existences in their many ways beyond the current binary system, which dictates
the … As previously discussed, gender norms are fluid social constructs; hence, the brand …

… Specifically, this research progresses our understanding of gender binaries and how gender
… reveals an acceptance of sexuo-gender fluidity as a preference to move beyond restrictive …

… active participation of an individual in brand-related activities that reach beyond purchase. …
the differences between binary gendered and gender fluid marketing of brand attitudes, …

… Drawing on Foucault and Butler’s insights, we see that conditions for gendered existence
beyond the binary are activated on the software’s surface. Yet, underneath the surface, these …

… As Gayle Rubin has pointed out, we often thought we were speaking about sex and
gender when we were only speaking about gender, and a certain restricted concept of …