This research aims to design a business model (Cozzy. com) platform of innovative furniture and accessories with the addition of bundling products based on design, customized and matching space. The design of business models based on nine components of the business model. Collecting data using interviews and a survey of potential customers. The results of the study explain that Cozzy Creative Indonesia needs to target two sides of consumers together. Digital media is the main channel that companies need to do to reach broad customers. Product grouping based on the type of design, and the availability of custom products are the value propositions that will be offered to customers.