Pollution and environmental deterioration are two problems that have been exacerbated in recent years, encouraged by the dramatic increase in the world's energy consumption, the burning of fossil fuels, and the lack of adequate management of natural resources. The global approach to this problem has been made from different perspectives, where the proposals related to the rational and efficient use of energy highlight. In this sense, this paper identifies the barriers and motivators related to the massification of programs that motivate Energy Efficiency in the Colombian industry, presenting possible proposals for the solution of challenges of the national context.