Challenges in managing cross-cultural virtual project teams

D Marković, K Krumov, Z Nikitović - International Review, 2014 - ceeol.com
International Review, 2014ceeol.com
The biggest challenge workers in a virtual workplace will face is creating a boundary
between work and home since the two spaces are now combined. Namely, completely
understanding and being able to follow correct procedures and processes associated with a
company can be challenging if workers are not physically subjected to the culture of the
company on a daily basis. Overcoming these challenges is not only the job of the employee,
but for managers as well. Managers in a virtual organisation need to be able to identify these …
The biggest challenge workers in a virtual workplace will face is creating a boundary between work and home since the two spaces are now combined. Namely, completely understanding and being able to follow correct procedures and processes associated with a company can be challenging if workers are not physically subjected to the culture of the company on a daily basis. Overcoming these challenges is not only the job of the employee, but for managers as well. Managers in a virtual organisation need to be able to identify these challenges, and create programs in which their virtual workforce will feel like they are valued and part of a greater cause, said authors. The authors also pointed out that the training the culture and standards set by management in a virtual workforce will be reflected within their employees' motivation and productivity. The paper concludes that global project management can succeed through culturally-aware management, cross cultural communication and more network within and among companies.
Central and Eastern European Online Library
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