… Other core behavioural science insights can be applied to the problem of ocean plastic
pollution, including addressing the determinants of behaviours, such as goals, values,
perceived control and social norms. Fear appeals have been widely discussed as a
behaviour change tool, for example in health … Because plastic pollution is a societal
problem that is deeply connected to established lifestyles and societal systems, we need to
understand societal perceptions of the causes and impacts of ocean plastic pollution, and …