Citizen organizing in cyberspace: Illustrations from health care and implications for public administration

LA Brainard - The American review of public administration, 2003 - journals.sagepub.com
The American review of public administration, 2003journals.sagepub.com
This article investigates two examples ofcitizen cyber-organizing in the context ofthe
literatures on social capital and organizing. It asks, What can cyber-organizations teach us
about the current state of social capital? What are the implications ofcyber-organizing for the
context ofpublic administration? What implications do cyber-organizations hold for the role of
the public administrator? The author concludes that the continuous communication
ofparticipants in cyber-organizations, as well as their transitory and informal roles and rules …
This article investigates two examples ofcitizen cyber-organizing in the context ofthe literatures on social capital and organizing. It asks, What can cyber-organizations teach us about the current state of social capital? What are the implications ofcyber -organizing for the context ofpublic administration? What implications do cyber-organizations hold for the role of the public administrator? The author concludes that the continuous communication ofparticipants in cyber-organizations, as well as their transitory and informal roles and rules, their social and emotional support, and their development of a shared understanding of the issues they face function as forms of social capital that facilitate civic engagement. Furthermore, cyber-organizations add to the fragmented and fluid social and political environment confronting public administration. Finally, to realize the potential power and significance of cyberorganizing, public administrators should begin to see such organizations through a lens that is different fromthe professional orientation to interest groups that has pervaded the field. Public administrators must reimagine themselves as agents of the social bond.
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