… user click behavior on a web search engine result page. We present simple click models as
well as more complex models … on modern search engine result pages. We discuss how these …

… a single click, and the reality that multiple clicks on web documents in … click models: the
independent click model (ICM) which is reformulated from previous work, and the dependent click …

… to compare the performance of different click models using a … click models for web search
ranging from simple the Click-… 5] through the more advanced Dependent Click Model (DCM) [10…

… This approach allows us to directly understand user browsing behavior from click-through …
for PGM-based click models. We illustrate our approach using a set of neural click models. Our …

… simulation may help search engines better ful ll users’ information needs. To this end, …
click models have been proposed for Web search [9]. These click models act as the click …

… We first survey existing click models in Section 2, and then present CCM in Section 3.
Algorithms for relevance inference, parameter estimation and incremental computation are …

… prediction task, which allows us to compare CSM to traditional click models that model
and predict single events, namely clicks. Overall, we make the following contributions: …

… categories: user behavior in web search and existing click models. The former concentrates
… search log or user study. The latter reviews both sequential and non sequential click models…

… click models in terms of the quality of click simulation and analyze this quality for queries with
di erent frequencies. We nd that click models … with a click on the rst position. We also nd that …

… In this section, we evaluate the NCM model by comparing it with two state-of-the-art click
models in Web search. As we implement our NCM to embrace the assumptions of these two …