The allophonic variation of coda/S/in the Florianopolitan variety of Brazilian Portuguese
shows explicit associations between [ʃ] and the local stereotype of native resident–one who
was raised in Florianópolis whose parents were also raised in the area. We hypothesize that
the aforementioned explicit association is an implicit association, that is, an unconscious
and automatic one. We argue that an implicit association towards the native resident
stereotype is a cognitive bias that affects how Florianopolitans perceive the speech of other …