Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers’ perspective on ethics is still a little researched area. Ethical consumerism is the intentional purchase of products and services that the customer considers to be made ethically. This may mean with minimal harm to or exploitation of humans, animals and/or the natural environment. Ethical consumerism is practiced through'positive buying'in that ethical products are favored, or by negative purchasing ie through boycotting those product which endanger the health of consumer or others; cause significant damage to environment during manufacture, use or disposal; consume a disproportionate amount of energy; cause unnecessary waste; use materials derived from threatened species or environment or involve unnecessary use or cruelty to animals.

The present study is an attempt to explore and track attitudes of Indian College students towards ethical consumerism in Indian Perspective. College students represent a large and growing population with considerable disposable income. Businesses are also interested in college students because, as trend setters and early adopters they are believed to influence the purchasing decisions of peers and parents and establish brand loyalties that continue long after college.