Based on the uses and gratifications framework, this study examined associations between motivations for using Facebook among college students, their concern for impression management, Facebook intensity, and psychological outcomes including sense of belonging and satisfaction with campus life. Using data from an online survey (N = 246), the study found that four motivations—entertainment, relationship maintenance, self-expression, and communication—together with impression management, were significantly associated with Facebook intensity. However, the impacts of Facebook intensity on psychological consequences were relatively limited. Theoretical implications of the study were discussed.