… of colors upon the human organism. Not all writers have considered the response to color as
… This review .will thus attempt generally to evaluate studies and theories of “color and affect” …

… affect is an independent construct. In order to understand how color might induce negative
affect and influence learning attitudes, we focus solely on negative affect. Because affective …

… The connection between color and feeling, emotion, affect has … color and affect can be
experienced readily by many, if not most, of those who are not "insensitive to the charms of color;" …

… whether positive emotions can affect cognitive outcomes (such … color and shape in a
multimedia learning material individually induce positive emotions in learners, and how they affect …

… We propose that colors can affect processing strategy, and that the effects of color can …
the paper color affected mood which could, in turn, affect processing strategy or whether the …

… is represented by the color red, whereas a downmarket is represented by the color green.
Elsewhere, including the Chinese Hong Kong stock market, the color representations are the …

… Thus, despite the substantial body of experimental work in this area, results have failed to
provide a thorough and general characterization of relationships between color and affect. …

… is the faster and/or more accurate discrimination of colors from different categories than
equivalently spaced colors from the same category. Here, we investigate whether color CP at …

… While plant color has been largely unexamined, color has been studied since ancient times
… Color research has typically involved looking at colored chips or sitting in different colored …

… Such research simply seeks to establish relations between color stimuli and affect, cognition,
or behavior for pragmatic purposes; it seeks neither to explain why such relations occur nor …