[图书][B] Communicating corporate social responsibility (CSR) through social networks as a new avenue for reputation management
H Steenkamp - 2015 - search.proquest.com
2015•search.proquest.com
The main purpose of this research was to investigate whether communicating corporate
social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be
regarded as a new avenue for reputation management. This was achieved by exploring how
two South African financial institutions, FNB and Capitec, communicated their CSR initiatives
to stakeholders on platforms such as their annual integrated reports, websites, and two
SNSs, Facebook and Twitter.
social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be
regarded as a new avenue for reputation management. This was achieved by exploring how
two South African financial institutions, FNB and Capitec, communicated their CSR initiatives
to stakeholders on platforms such as their annual integrated reports, websites, and two
SNSs, Facebook and Twitter.
Abstract
The main purpose of this research was to investigate whether communicating corporate social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be regarded as a new avenue for reputation management. This was achieved by exploring how two South African financial institutions, FNB and Capitec, communicated their CSR initiatives to stakeholders on platforms such as their annual integrated reports, websites, and two SNSs, Facebook and Twitter.
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