Computers may not make mistakes but many consumers do
D Lewis - HCI in Business, Government, and Organizations: 5th …, 2018 - Springer
Consumers regularly make decisions. Some of these decisions are relatively simple, such
as a selecting a jam or a coffee, where the choice is entirely subjective. Others, such as
investment decision-making, are risky, complex, consequential and there is a normatively
optimal choice. Seeking advice from an expert is a reasonable solution in these
circumstances and yet a minority of investors turn to a professional for advice. As an
alternative to human advisors, technology is increasingly being harnessed to provide …
as a selecting a jam or a coffee, where the choice is entirely subjective. Others, such as
investment decision-making, are risky, complex, consequential and there is a normatively
optimal choice. Seeking advice from an expert is a reasonable solution in these
circumstances and yet a minority of investors turn to a professional for advice. As an
alternative to human advisors, technology is increasingly being harnessed to provide …
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