Conflict and its escalation in the present-day world demands and commands our attention, as well as our commitment to understanding and addressing it. Therefore, how should the media cover conflict? The debate is widespread and still ongoing both between media professionals and conflict resolution practitioners. These questions and others are what this paper answered. It assessed the hurl of criticism being thrown at the media especially since the outbreak of the protracted Jos conflict and thereafter content analyzed the Nigerian newspapers’ coverage of the conflict. The major objectives of the study are to: examine the extent of newspaper coverage of the Jos conflict, determine how the coverage of the protracted conflict has been framed by the print media, and investigate the level of compliance of Nigerian newspapers with conflict sensitive journalism practice. The paper also discussed how the media should cover conflict, and the stages of conflict. Aside theories of conflict used, the work rests on two approaches of media scholars: the Libertarian and Radical approaches. The findings showed that locational factor determines the level of attention given to conflicts by newspapers. However, the newspapers were partially conflict sensitive and reflect plurality about the conflict as substantial sources of their facts were based on journalists’ observation and views of one party in the conflict.