… We then examine the Ad Consent Mechanism of Facebook that is … consent mechanism
respects these features. To the best of our knowledge, our evaluation of Facebook’s Ad Consent …

… targeted advertising in digital … of consent in online targeted advertising. to this end, we review
EU laws and proposals and consider the extent to which a requirement of informed consent …

… economic and technological context in which targeted advertising takes place, discuss the …
consent to the processing of personal data for targeted advertising, assess the role of consent …

… to BT, a recent study conducted by JupiterResearch found that consumers were at least ten
percent more receptive to behaviorally targeted advertisements than to contextually targeted …

… of ‘notice and consent’ to address privacy concerns in online behavioral advertising (OBA).
It … used in the (2) targeting of individual users with particular ads. We show how tracking and …

… a survey among the main providers of targeted advertising in The Netherlands to explore
the current use of cookies and targeted advertising practices. Section 4 describes the findings …

… targeted advertising. From a consumer perspective, targeted advertising might simply mean
well-tailored ads… among different advertisers who might wish to place an ad, measurement of …

… The Article 29 Working Party Footnote 41 has clarified that the legal basis of processing for
targeted advertising purposes is consent and that the only mechanism that is fully compliant …

… its EU site after GDPR but managed to sustain a strong growth trajectory for ad revenue by
switching to contextual and geographically targeted ads.With conflicting anecdotal evidence …

… including advertising, the processing does not rely on consent, on … consent to the combination
of data for the purposes of service improvements, development of new services, advertising…