The contemporary popularity of genetic genealogy has been accompanied by concerns about its potential reifying of identity. This has referred in particular to ethnicity, but also to gender, with fears that looking at the past through the lens of popular genetics reinforces patriarchal views of the family and traditional heteronormative understandings of masculinity and femininity. This study investigates whether such understandings are drawn upon by male participants in a population genetics study. Discursive analysis of 128 responses to a participant motivation survey and 18 follow-up interviews explores how participants construct masculinity when discussing genetics and their own family history. It is argued that while there is some evidence for the “patriarchal” argument, a subtler form of masculine legacy creation and maintenance is the primary narrative.