foods labeled as containing genetically modified (GM)(transgenic) ingredients across plant and animal-based categories. In light of marketplace changes (ie labeling requirements), we explore behavioral measures based on labeling options.
Abstract
Purpose
This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM)(transgenic) ingredients across plant and animal-based categories. In light of marketplace changes (ie labeling requirements), we explore behavioral measures based on labeling options.