Consumer perceptions of genetically modified foods: a mixed-method approach

S Lefebvre, LA Cook, MA Griffiths - Journal of Consumer Marketing, 2019 - emerald.com
Journal of Consumer Marketing, 2019emerald.com
Purpose This paper aims to examine consumers' opinions and behavioral intentions toward
foods labeled as containing genetically modified (GM)(transgenic) ingredients across plant
and animal-based categories. In light of marketplace changes (ie labeling requirements), we
explore behavioral measures based on labeling options.
Abstract
Purpose
This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM)(transgenic) ingredients across plant and animal-based categories. In light of marketplace changes (ie labeling requirements), we explore behavioral measures based on labeling options.
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