The financial sector of the developing countries is generally characterized by a nonmarket clearing interest rate, heavy dependence on the institutional credit, and hence very often credit rationing. The paper considers the effects of credit rationing on the pricing and investment decisions of a firm in an industry. The firm has two uses of credit—for financing working capital loan, which is short-term requirement, and loans for investment, which is long-term requirement. The availabilities of both types of credit are assumed to be stochastic with two components—a firm specific and an industry wide. Specific assumptions about the distributions of these availabilities are the basis of uncertainty in this paper. The endogenous determinations of the variables are dependent upon whether there is complete information or incomplete information. Also, the endogenous variables are responsive more to long-run changes than to short-run changes in shocks, which are more pronounced as the degree of competition in the industry increases.