Currencies as cultural symbols–an existential psychological perspective on reactions of Germans toward the Euro
From the perspective of terror management theory, reminders of mortality should intensify
the desire to maintain faith in one's own cultural worldview. We investigated this notion with
regard to reactions of Germans towards a recent political-economic issue, the introduction of
the new European currency, the Euro. In Study 1 we found among students that a mortality
salience prime led to a decreased liking of the new European currency compared to a
control prime. However, the attitude towards the German Mark was not significantly affected …
the desire to maintain faith in one's own cultural worldview. We investigated this notion with
regard to reactions of Germans towards a recent political-economic issue, the introduction of
the new European currency, the Euro. In Study 1 we found among students that a mortality
salience prime led to a decreased liking of the new European currency compared to a
control prime. However, the attitude towards the German Mark was not significantly affected …
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