Customer segmentation on online retail using RFM analysis: Big data case of bukku. id
M Kadir, A Achyar - … for Sustainable Development in conjunction with …, 2019 - eudl.eu
The purpose of this research is to identify customer purchase behavior, form customer
segmentation, and identify customer address of Bukku. id. this research uses customer
purchase data of Bukku. co. id in the period 1 September 2017–17 September 2018. RFM
method and clustering are used to identify customer segmentation. Then, pareto analysis
results which publishers and authors need to be concerned for prioritizing effort in order to
gain maximum benefit. Customer address or location has been mapped based on priority …
segmentation, and identify customer address of Bukku. id. this research uses customer
purchase data of Bukku. co. id in the period 1 September 2017–17 September 2018. RFM
method and clustering are used to identify customer segmentation. Then, pareto analysis
results which publishers and authors need to be concerned for prioritizing effort in order to
gain maximum benefit. Customer address or location has been mapped based on priority …
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