Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends
AF Ward, M Marmol, D Lopez-Lopez… - … Journal of Data …, 2023 - inderscienceonline.com
More than ever, enterprises today can make use of data, forecasting models, and intelligent
algorithms to optimise their marketing strategies and customise their campaigns to better fit
the needs of each potential client. First, this paper reviews the existing literature regarding
the use of data analytics methods and artificial intelligence algorithms in the e-marketing
field. Then, the paper discusses how modern enterprises can benefit from these tools to
efficiently deal with a myriad of marketing possibilities, including strategies they can use in …
algorithms to optimise their marketing strategies and customise their campaigns to better fit
the needs of each potential client. First, this paper reviews the existing literature regarding
the use of data analytics methods and artificial intelligence algorithms in the e-marketing
field. Then, the paper discusses how modern enterprises can benefit from these tools to
efficiently deal with a myriad of marketing possibilities, including strategies they can use in …
Data analytics and artificial intelligence in e-Marketing: techniques, best practices and trends
P Carracedo, M Marmol, A Ward, D Lopez-Lopez - 2023 - merit.url.edu
More than ever, enterprises today can make use of data, forecasting models, and intelligent
algorithms to optimise their marketing strategies and customise their campaigns to better fit
the needs of each potential client. First, this paper reviews the existing literature regarding
the use of data analytics methods and artificial intelligence algorithms in the e-marketing
field. Then, the paper discusses how modern enterprises can benefit from these tools to
efficiently deal with a myriad of marketing possibilities, including strategies they can use in …
algorithms to optimise their marketing strategies and customise their campaigns to better fit
the needs of each potential client. First, this paper reviews the existing literature regarding
the use of data analytics methods and artificial intelligence algorithms in the e-marketing
field. Then, the paper discusses how modern enterprises can benefit from these tools to
efficiently deal with a myriad of marketing possibilities, including strategies they can use in …
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