Data mining for targeted marketing
Intelligent Technologies for Information Analysis, 2004•Springer
Targeted marketing is a new business model of interactive one-to-one communication
between marketer and customer. There is great potential for data mining to make useful
contributions to the marketing discipline for business intelligence. This chapter provides an
overview of the recent development in data mining applications for targeted marketing.
between marketer and customer. There is great potential for data mining to make useful
contributions to the marketing discipline for business intelligence. This chapter provides an
overview of the recent development in data mining applications for targeted marketing.
Abstract
Targeted marketing is a new business model of interactive one-to-one communication between marketer and customer. There is great potential for data mining to make useful contributions to the marketing discipline for business intelligence. This chapter provides an overview of the recent development in data mining applications for targeted marketing.
Springer
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