Recently, business modeling has taken a turn toward an emphasis on ecological sustainability (Bocken et al., 2019; Boons & Laasch, 2019; Dentchev et al., 2018; Hahn et al., 2014; Joyce & Paquin, 2016; Lüdeke-Freund et al., 2019a, 2019b; Nielsen et al., 2018; Vladimirova, 2019). There is a similar sustainability-driven turn toward the development of a storytelling science methodology in business storytelling (see, Boje, 2019a, 2019b, 2019c; Boje & Rosile, 2020b; Rosile et al, 2018). This chapter seeks to combine these two trends. While the ecological sustainability-driven turn tends to focus on ecological and environmental issues in business modeling from efficiency and financial logic perspectives, the sustainability-driven turn in business storytelling presents more detailed stories, explanations, arguments, and contextual concerns through a wider range of frames of logic. Both turns can potentially be grounded in a terrestrial ethics approach to business modeling (Boje & Jørgensen, 2020). The ecological and sustainability turns in business modeling can benefit from a terrestrial ethics foundation because it brings into question the premise of infinite economic growth and the assumptions of “sustainable [economic] development” modeling that fail to take account of the planet’s finite natural resources. Put simply, a terrestrial ethics approach offers a whole systems view toward limiting economic growth in accordance with Earth’s finite resource capacities, and not exhausting these capacities faster than natural systems can renew them. Thus, the combination of storytelling and the ecological turns will help future researchers to present the reality of terrestrial capacities from multiple perspectives and logics, covering both people’s subjective perspectives (ie diverse cultural contexts and individual interests) and multi-contextual phenomena through the application of what Foucault (2011) calls “regimes of truth”. Truth regimes include the reactions and logics of heterogeneous actors, the strategies and logics of firms, and discourses on ethics, which in turn focus on optimum use, allocation, and exploitation of resources and care and protection of the planet. Each business model has stories and discourses it accepts as true and distinguishes these from those it frames as false. A business model also offers strategies, techniques, and procedures to create or grant value added in a value chain and supply chain. At issue in this chapter is how to include various discussion on sustainability and storytelling that distinguish true and false in different ways, and to identify the storytelling techniques that can be helpful to business modelers. A terrestrial capacities approach has the potential to change the way business modelers look at many aspects of doing business, including product development, production, marketing, supply changes, value chain management, and social responsibility. In this chapter, we propose a business storytelling