Older adults have a difficult relationship with technology mostly because hardware and software have not been designed to suit them. For a large part of the old population, technology is unfamiliar and “alien” and even when elderly people perceive the potential of technology, they consider the investment of personal resources needed to use a new artefact as too high. The language spoken by technology is unfamiliar to elderly people because it depends on a series of elements that are out of their culture. In the present paper we propose a design approach based on familiarity, investigating how to translate technology language into a language familiar to those individuals grown up before the technological revolution.