[PDF][PDF] Designing email marketing campaigns-A data mining approach based on consumer preferences
RI Mogos, C Acatrinei - Annales Universitatis Apulensis …, 2015 - newoeconomica.uab.ro
The organizations should approach the consumers by using only the instruments accepted
and trusted by them and if the email is one of the instruments, companies must be able to
design email marketing communication campaigns that would have a high response rate
(either in what concerns the open rate, click rate and/or conversion rate). By owning a
database and by designing email marketing campaigns, the organizations can send
individually, personalized offers. The messages used for writing the emails should be …
and trusted by them and if the email is one of the instruments, companies must be able to
design email marketing communication campaigns that would have a high response rate
(either in what concerns the open rate, click rate and/or conversion rate). By owning a
database and by designing email marketing campaigns, the organizations can send
individually, personalized offers. The messages used for writing the emails should be …
Designing Email Marketing Campaigns-A Data Mining Approach Based On Consumer Preferences
RI MogoÃ, C Acatrinei - Annales Universitatis Apulensis Series …, 2015 - ideas.repec.org
The organizations should approach the consumers by using only the instruments accepted
and trusted by them and if the email is one of the instruments, companies must be able to
design email marketing communication campaigns that would have a high response rate
(either in what concerns the open rate, click rate and/or conversion rate). By owning a
database and by designing email marketing campaigns, the organizations can send
individually, personalized offers. The messages used for writing the emails should be …
and trusted by them and if the email is one of the instruments, companies must be able to
design email marketing communication campaigns that would have a high response rate
(either in what concerns the open rate, click rate and/or conversion rate). By owning a
database and by designing email marketing campaigns, the organizations can send
individually, personalized offers. The messages used for writing the emails should be …
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