Destination brand experience and visitor behavior: The mediating role of destination brand identification
V Kumar, AK Kaushik - Journal of Travel & Tourism Marketing, 2018 - Taylor & Francis
Destination branding has emerged as a critical tool for achieving competitive advantage
through various conceptualizations, focusing on various aspects of branding. This research
examines the role of destination brand experience (DBE), a new conceptualization, in
assessing the holistic and unified view of tourism destinations. The conceptual model
proposed in this research has been validated using structural equation modeling, based on
the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 …
through various conceptualizations, focusing on various aspects of branding. This research
examines the role of destination brand experience (DBE), a new conceptualization, in
assessing the holistic and unified view of tourism destinations. The conceptual model
proposed in this research has been validated using structural equation modeling, based on
the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 …
Destination brand experience and visitor behavior: the mediating role of destination brand identification.
VK Vikas Kumar, AK Kaushik - 2018 - cabidigitallibrary.org
Destination branding has emerged as a critical tool for achieving competitive advantage
through various conceptualizations, focusing on various aspects of branding. This research
examines the role of destination brand experience (DBE), a new conceptualization, in
assessing the holistic and unified view of tourism destinations. The conceptual model
proposed in this research has been validated using structural equation modeling, based on
the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 …
through various conceptualizations, focusing on various aspects of branding. This research
examines the role of destination brand experience (DBE), a new conceptualization, in
assessing the holistic and unified view of tourism destinations. The conceptual model
proposed in this research has been validated using structural equation modeling, based on
the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 …
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