This study, following the initial stage of the grounded theory development process,
investigates how the COVID-19 influences the tourism practice and management in La
Cerdanya, Spain. Empirical data were obtained from a field trip in October 2020 and were
inductively analysed to provide pertinent insights. The results show that the current
destination planning and management should focus on the local tourism market and
destination image rather than seeking for one-size-fits-all solutions, and the existing …