Determinants of experienced tourists' satisfaction and actual spending behavior: A PLS path modelling approach
Purpose The purpose of this paper is to examine the impact of customer perceived
relationship marketing (CPRM), service quality and brand experience on tourists' satisfaction
and actual spending behavior in the emerging hospitality industry in Iran.
Design/methodology/approach A total of 308 valid questionnaires were collected to
empirically evaluate the measurement and structural model using the PLS path modelling
approach, a variance-based structural equation modelling (VB-SEM) technique. Findings …
relationship marketing (CPRM), service quality and brand experience on tourists' satisfaction
and actual spending behavior in the emerging hospitality industry in Iran.
Design/methodology/approach A total of 308 valid questionnaires were collected to
empirically evaluate the measurement and structural model using the PLS path modelling
approach, a variance-based structural equation modelling (VB-SEM) technique. Findings …
Determinants of experienced tourists' satisfaction and actual spending behavior: a PLS path modelling approach.
SR Sajad Rezaei, E Mazaheri, RA Ramin Azadavar - 2017 - cabidigitallibrary.org
Purpose: The purpose of this paper is to examine the impact of customer perceived
relationship marketing (CPRM), service quality and brand experience on tourists' satisfaction
and actual spending behavior in the emerging hospitality industry in Iran.
Design/methodology/approach: A total of 308 valid questionnaires were collected to
empirically evaluate the measurement and structural model using the PLS path modelling
approach, a variance-based structural equation modelling (VB-SEM) technique. Findings …
relationship marketing (CPRM), service quality and brand experience on tourists' satisfaction
and actual spending behavior in the emerging hospitality industry in Iran.
Design/methodology/approach: A total of 308 valid questionnaires were collected to
empirically evaluate the measurement and structural model using the PLS path modelling
approach, a variance-based structural equation modelling (VB-SEM) technique. Findings …