Developing and validating a multidimensional tourist engagement scale (TES)
Customer engagement (CE) narrows the focus of experience to the interactive, value co-
creative process between customers and company. Despite a few attempts measuring
online engagement, we found no studies on fully operationalized engagement in the tourism
destination. Considering the existing CE scales might not fully capture the scope of value co-
creation process and its context-dependent nature, we proposed to develop a tourist
engagement scale (TES) which incorporates more actors in value co-creation at the …
creative process between customers and company. Despite a few attempts measuring
online engagement, we found no studies on fully operationalized engagement in the tourism
destination. Considering the existing CE scales might not fully capture the scope of value co-
creation process and its context-dependent nature, we proposed to develop a tourist
engagement scale (TES) which incorporates more actors in value co-creation at the …
Developing and validating a multidimensional tourist engagement scale (TES).
HSY Huang ShuYue, HSC Choi HwanSuk [Choi - 2019 - cabidigitallibrary.org
Customer engagement (CE) narrows the focus of experience to the interactive, value co-
creative process between customers and company. Despite a few attempts measuring
online engagement, we found no studies on fully operationalized engagement in the tourism
destination. Considering the existing CE scales might not fully capture the scope of value co-
creation process and its context-dependent nature, we proposed to develop a tourist
engagement scale (TES) which incorporates more actors in value co-creation at the …
creative process between customers and company. Despite a few attempts measuring
online engagement, we found no studies on fully operationalized engagement in the tourism
destination. Considering the existing CE scales might not fully capture the scope of value co-
creation process and its context-dependent nature, we proposed to develop a tourist
engagement scale (TES) which incorporates more actors in value co-creation at the …
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