The advent of social media is changing the view of marketing and thus of political marketing as a part of it. This review paper provides information on the real impact of social media on political marketing today in 2020, analyzing the impact of social media on political marketing through an analysis of 47 articles published in six renowned journals, between 2010 and 2020. The article provides answers for which parts of the world were the first to talk about it, through which social media tools, which institutions and finally which authors made the most impact. The most researched topics and subcategories are analyzed, and which keywords are the most common repetition. Trends in the growth of social media’s influence on modern political marketing have been measured through the number of articles published in the years starting from 2010 to the present. When authors compare the number of articles written in the initial research interval in 2010 and today in 2020, it is noticeable how the number of articles has increased and given increasing importance to social media in modern political marketing management. This directly demonstrates a shift in awareness in modern political marketing towards social media. The biggest findings are thought to be the emergence and expansion of this topic on US soil, with the emergence of political figures such as President Obama and continued through the work and activities of President Trump. The most used tools for this work are Twitter, Facebook, and YouTube. These tools were mostly used for advertising campaigns during elections time. After these events, the spread of influence in Europe is noticeable, and it is very important to emphasize that more and more articles are appearing year by year, which provides space for new researchers to continue their work in this field.