Three yearold Amara can't identify money denominations, but she knows you exchange money for things you want, like food and toys. To Amara, brands are names of stores and …
PM Valkenburg, J Cantor - Journal of Applied Developmental Psychology, 2001 - Elsevier
… , their consumer behavior. In addition, we assume that children of different developmental levels … ) that influence their consumer behavior and values. We argue that the development of …
… provided a glimpse into the consumer world of twenty-first … to the area of developmental consumerpsychology, with a specific … the area of developmentalconsumerpsychology. (PsycInfo …
… 4), Ward emphatically noted that, “The point of view in this paper is that children’s consumer behavior is best studied as a developmental phenomenon....” (the emphasis is mine). But it …
M Mäntymäki, J Salo - International Journal of Information Management, 2015 - Elsevier
… This study draws on Theory of Consumption Values and developmentalpsychology to elucidate the … From teenagers’ developmental standpoint, virtual purchasing facilitates identity …
B Schmitt - Journal of consumer Psychology, 2012 - Elsevier
This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, …
DR John - Journal of consumer research, 1999 - academic.oup.com
… We propose that consumer socialization also be viewed as a developmental process that proceeds through a series of stages as children mature into adult consumers. Integrating the …
GB Achenreiner, DR John - Journal of consumer psychology, 2003 - Elsevier
We explored the way that children use brand names in making consumer judgments. Brand names can serve as a simple perceptual cue that identifies a product as one people are …
E Burman - Postmodernism and the social sciences, 1992 - Springer
In this chapter I shall address the current and possible areas of intersection between the discipline of developmentalpsychology and analyses of contemporary society that seek to …