Direct-to-consumer advertising of prescription drugs can inform the public and improve health

C Adams - JAMA oncology, 2016 - jamanetwork.com
Overview “It's simple physics. A body at rest tends to stay at rest while a body in motion tends
to stay in motion. Staying activecanactuallyeasearthritissymptoms. Butifyouhave arthritis,
staying active can be difficult. Prescription Celebrex can help relieve arthritis pain so your
body can stay in motion.” 1 This voice-over from a 90-second Celebrex television
commercial is played while images of a man in a picture book sitting in car motionless are
being displayed. His motionless state demonstrates that arthritis …
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