Migrants settled in Spain feel deeply dissatisfied with the criminalizing and stereotyping discourses about migration to be found in the mainstream media (Díaz, 2006). The poor take-up of migrants as sources of information, the limited possibilities for migrant journalists to join the Spanish media sector (Ferrández Ferrer, 2012) and structural conditions of Spanish mainstream media which limit the possibilities of a more in-depth journalistic investigation have led to a ‘discursive exclusion’(Herzog, 2011) of migrant minorities in the media. In this context the production of media targeting migrant and diasporic communities has been key in the creation of alternative discourses about migration and multicultural societies. By the end of 2008, more than 300 migrant minority media were produced and distributed in Spain (Ferrández Ferrer, 2009). Their emergence in this country must be situated in a context of opportunities that are highly favourable to this kind of project. The lack of regulation in the telecommunications sector (Gaya, 2003), the transformation of the urban and economic fabric of Spanish cities due to migrant entrepreneurship (Solé et al., 2007), the interest of transnational and national capital in businesses targeting migrant minorities, and the change in the approach to migrant population–from a disposable labour force to potential consumers–all favoured the success of this media field. The content and discourse of migrant minority media have evolved since 2000, from news related to the juridical and socioeconomic