Background In the past few years, there have been great strides in the development of
technology for driverless vehicles. However, research into consumer perceptions of this
technology has lagged behind the technology itself. A few reports have indicated that age
and gender might have effects on consumers' willingness to ride in driverless vehicles;
however, to date, none of these studies has sufficiently explained why these effects occur.
The current study seeks to address this gap with a causal mediation model using various …