The rising income level of the middle class in Thailand has also raised the disposable
income and interest to visit tourism destinations abroad. In last seven years the number of
outbound tourists has doubled suggesting a growth rate of 15% per annum. With a
population of approximately 63 million and a change in perception of the Thai people that
travelling is no longer a luxury but a beneficial and productive activity has given boost to the
outbound tourism. This study adapts the Leisure Motivation Scale to determine travel …