Traditional avenues of accreditation, module review and teaching evaluations are not the
only ways to assess education service quality and related issues. In order to evaluate the
education service provided by a private university in Ireland, this investigation utilized an
extension of Cronin, Brady and Hult's (2000) model examining the effects of quality, value
and customer satisfaction on customer intentions and behaviour. The model predicts that
positive perceptions of quality, value and satisfaction in relation to the education service …