Effects of advertising: A qualitative analysis of young adults' engagement with social media about food
Young adults are constantly exposed to energy-dense, nutrient-poor food and beverages,
particularly through advertising. Exposure can influence poor food choices and negatively
impact health. This study aimed to understand young adults' attitudes and experiences
associated with food-related advertisements, particularly on social media. This qualitative
analysis involved n= 166 Australian 18 to 24-year-olds who were involved in a four-week
online conversation on different areas relating to health, social media, and eating. Inductive …
particularly through advertising. Exposure can influence poor food choices and negatively
impact health. This study aimed to understand young adults' attitudes and experiences
associated with food-related advertisements, particularly on social media. This qualitative
analysis involved n= 166 Australian 18 to 24-year-olds who were involved in a four-week
online conversation on different areas relating to health, social media, and eating. Inductive …
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