On their way to becoming entrepreneurial universities, the development of university-wide concepts of entrepreneurship education is of high importance. This paper analyses surveys given to students, alumni and academic staff of universities in the German speaking area. Findings concerning design-parameters of central importance for the development of such concepts (f.i. professional experience and competence, anticipated obstacles, supporting infrastructure, organisational structure and evaluation of entrepreneurship education) are presented. Based thereupon practical proposals for the design of university-wide concepts concerning the organizational embedding, target groups, support measures and evaluation are discussed as well as key elements for the design of courses (e.g. modular structure, establishing networks with external experts and entrepreneurs, tackling of anticipated obstacles, developing of broad competence portfolios).