[PDF][PDF] Exploring the relationship between bias and user satisfaction in recommendation systems: A systematic literature review

J Lee, K Park, M Cho - Journal of Digital Contents Society, 2022 - journal.dcs.or.kr
J Lee, K Park, M Cho
Journal of Digital Contents Society, 2022journal.dcs.or.kr
A recommendation system aims to provide personalized services or content by learning a
huge amount of user behaviors with artificial intelligence. It enables a user-centric
personalization in a heterogeneous setting, while the recommendation system can also be
biased by focusing on only a limited viewpoint. A filter bubble, ie, a typical bias of a
recommendation system, signifies the system utilizes filtered data according to the user;
thus, it causes a side effect of confirmation bias and selective recognition, which in turn …
Abstract
A recommendation system aims to provide personalized services or content by learning a huge amount of user behaviors with artificial intelligence. It enables a user-centric personalization in a heterogeneous setting, while the recommendation system can also be biased by focusing on only a limited viewpoint. A filter bubble, ie, a typical bias of a recommendation system, signifies the system utilizes filtered data according to the user; thus, it causes a side effect of confirmation bias and selective recognition, which in turn leads to a decrease in user satisfaction. In this study, we employed a systematic literature review method to specify the relationship between the bias of the recommendation system and user satisfaction. Based on a series of literature review protocols, we analyzed the articles from three angles:(i) the relationship between the bias of the recommendation system and user satisfaction and (ii) how to mitigate bias and improve user satisfaction. This research contributes to investigating a new angle, ie, the relationship between bias and user satisfaction, rather than a new technical algorithm of the recommendation system.
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