This study aims to explore the impact of modernizing a business by incorporating digital technology, physical resources, and individual creativity on gaining a competitive advantage. Specifically, it examines how the implementation of robotic process automation (RPA), digital business strategy, and digital transformation have affected the competitiveness of the banking industry. The study used structural equation modeling (SEM) and surveyed 832 banking employees. The results suggest that implementing RPA, a digital business strategy, and digital transformation can significantly improve a company's competitiveness. These findings can be applied to other developing countries, such as Indonesia, where businesses face increased competition in the digital age. The study emphasizes the importance of proactively modernizing a business to maintain a competitive edge in today's rapidly changing business environment. Additionally, the study suggests that effective leadership and a culture that encourages the adoption of digital technology are crucial for the successful implementation of these strategies. The research also highlighted the importance of managers having a strong understanding of digital tools and the digital business strategy to identify opportunities and threats related to the company's digital strategy. Overall, the study emphasizes the need for businesses to stay current with digital technology and modernization to remain competitive in today's digital age.