Export market selection methods and the identification of realistic export opportunities for South Africa using a decision support model
Market selection methods, of which a vast number exist, are a critical tool in firms' and
government's policy, planning and budgeting processes. To this end, the primary aim of this
paper is to determine the international market selection method best-suited to the
identification of potential export opportunities for South Africa. The secondary aim is to apply
the chosen method to South Africa in order to determine realistic export opportunities
(country-product combinations). The decision support model chosen for application in this …
government's policy, planning and budgeting processes. To this end, the primary aim of this
paper is to determine the international market selection method best-suited to the
identification of potential export opportunities for South Africa. The secondary aim is to apply
the chosen method to South Africa in order to determine realistic export opportunities
(country-product combinations). The decision support model chosen for application in this …
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