Although Turkey has a long coastline and a good deal of inland waters, its potential is not fully utilized in terms of fish production and consumption. Fish consumption in Turkey is 7 kg per capita, which is far below that of the world of 18,4 kg per capita. This study was conducted in Hatay, Turkey and included 43 districts. The data of the 412 surveys were collected using the face to face interview. Effects of various demographic and socioeconomic characteristics of consumers on fish consumption were analysed. Accordingly, some demographic and socioeconomic characteristics such as marriage, monthly income and spending for food had a significant impact on fish consumption.