The demand for livestock products is increasing at an unprecedented rate in the state of Jammu and Kashmir due to changing socio-economic, nutritional and demographic profile. The state has to spend a whooping sum of Rs 20,000 million (333 million USD) on import of livestock products/inputs like mutton, poultry, feed etc from neighbouring states of Punjab, Haryana, Gujarat etc. The profitability of livestock production systems hinges around the quantity of output produced and quantity of feed consumed besides other factors. The demand-supply scenario of the fodder revealed 7,459 thousand metric tonnes of fodder availability over the estimated requirement of 12,563 thousand metric tonnes for livestock population of 10,938 thousand. The state is 40% deficit in fodder on dry matter basis and the deficiency is more pronounced in the segments of green fodder and concentrates. Strategies need to be framed for improving the productivity of pasture and grazing and other support lands. Institutional mechanisms have to be developed for adoption of optimal system of rotational and deferred grazing and intermittent grazing of cattle/buffalo and sheep/goats. Formulation and implementation of strategy for development of support lands (common property resources) needs greater collaboration among stakeholders with a lead role to animal/sheep husbandry departments.