Reports the first results of a study on how increased awareness of food safety can influence
consumer behaviour regarding specific products. Looks into consumer attitudes towards
organic apples by means of a survey conducted among customers of large retail outlets
located in Emilia‐Romagna (Italy). Analyses consumer attitudes toward organic food,
studying the price/quantity/quality relationship for this type of product. Consumers were
directly interviewed at retail outlets, A questionnaire consisting of the following four sections …

Reports the first results of a study on how increased awareness of food safety can influence
consumer behaviour regarding specific products. Looks into consumer attitudes towards
organic apples by means of a survey conducted among customers of large retail outlets
located in Emilia-Romagna (Italy). Analyses consumer attitudes toward organic food,
studying the price/quantity/quality relationship for this type of product. Consumers were
directly interviewed at retail outlets, A questionnaire consisting of the following four sections …