brands and features to look at. You feel that you can pick any model that you like and are in
complete control of your decision. When you finally click the “add to shopping cart” button,
you believe that you are doing so out of your own free will. But what if we told you that while
you thought that you were still browsing, your brain activity had already highlighted the
headphones you would pick? That idea may not be so far-fetched. Though neuroscientists …