From branded exports to traveler imports: Building destination image on the factory floor in South Korea
In international marketing, it is believed that a positive image of an exporting country
positively influences consumer behavior toward products from that country. An emerging
notion is that a reverse effect may exist in which positive evaluations of products lead to
equally positive image of the origin country. Based on a sample of 500 American purchasers
of South Korean products the relationship between product purchasing and intention to visit
is explored using SEM in a model that links product evaluation with an intention to visit. The …
positively influences consumer behavior toward products from that country. An emerging
notion is that a reverse effect may exist in which positive evaluations of products lead to
equally positive image of the origin country. Based on a sample of 500 American purchasers
of South Korean products the relationship between product purchasing and intention to visit
is explored using SEM in a model that links product evaluation with an intention to visit. The …
From branded exports to traveler imports: building destination image on the factory floor in South Korea.
In international marketing, it is believed that a positive image of an exporting country
positively influences consumer behavior toward products from that country. An emerging
notion is that a reverse effect may exist in which positive evaluations of products lead to
equally positive image of the origin country. Based on a sample of 500 American purchasers
of South Korean products the relationship between product purchasing and intention to visit
is explored using SEM in a model that links product evaluation with an intention to visit. The …
positively influences consumer behavior toward products from that country. An emerging
notion is that a reverse effect may exist in which positive evaluations of products lead to
equally positive image of the origin country. Based on a sample of 500 American purchasers
of South Korean products the relationship between product purchasing and intention to visit
is explored using SEM in a model that links product evaluation with an intention to visit. The …
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