[PDF][PDF] GSM based analysis of network using mobile communications

G Balaji, E Kanniga, G Brindha - Middle-East Journal of Scientific …, 2014 - Citeseer
G Balaji, E Kanniga, G Brindha
Middle-East Journal of Scientific Research, 2014Citeseer
Indian mobile industry has witnessed a dramatic growth. Cheap mobile handsets, affordable
airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go
mobile. As per latest statistics India has around 160 million mobile subscribers. In India
where the youth constitute majority of the population a war between the service providers is
on to capture this market. Students contribute 50% of youth population. The objective of this
study is to find the opinion of the student who is already using any of the service provider …
Abstract
Indian mobile industry has witnessed a dramatic growth. Cheap mobile handsets, affordable airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go mobile. As per latest statistics India has around 160 million mobile subscribers. In India where the youth constitute majority of the population a war between the service providers is on to capture this market. Students contribute 50% of youth population. The objective of this study is to find the opinion of the student who is already using any of the service provider and the satisfaction level of the service provided. Air Tel, Vodafone, Idea, Cell one are the four companies which are included in study. Primary source: A well structured questionnaire is prepared to know the respondents opinion about the service of their service provider. Secondary Source: Different web sites, company reports, research company’s reports (McKinsey, PWC, etc...). The sample size taken for study is 200. Though the figures show Air Tel has major share in market, study has shown that among student community to which the study is conducted Vodafone has larger share than Air Tel. Reasons like Packages offered by Vodafone are attracting students, which makes it a have a larger share. Services and network of Air Tel is good compare to the other players in the market but it is VODAFONE which offers better packages.
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