Get Gritty with it: Memetic icons and the visual ethos of antifascism
DA Greenwalt, JA McVey - Communication and Critical/Cultural …, 2022 - Taylor & Francis
Communication and Critical/Cultural Studies, 2022•Taylor & Francis
This essay tracks how Gritty, the new mascot of the Philadelphia Flyers hockey team,
emerged as a memetic icon for antifascism and the sometimes-contradictory ethos of far-left
online publics. Emerging through expressive sharing, remixing, and appropriation of widely
recognizable figures, memetic icons come to embody the ethos of publics, helping them
foment dissent. Gritty specifically came to embody antifascists' incivility towards fascism, as
well as their desire to create a more just world. This article demonstrates how memes serve …
emerged as a memetic icon for antifascism and the sometimes-contradictory ethos of far-left
online publics. Emerging through expressive sharing, remixing, and appropriation of widely
recognizable figures, memetic icons come to embody the ethos of publics, helping them
foment dissent. Gritty specifically came to embody antifascists' incivility towards fascism, as
well as their desire to create a more just world. This article demonstrates how memes serve …
Abstract
This essay tracks how Gritty, the new mascot of the Philadelphia Flyers hockey team, emerged as a memetic icon for antifascism and the sometimes-contradictory ethos of far-left online publics. Emerging through expressive sharing, remixing, and appropriation of widely recognizable figures, memetic icons come to embody the ethos of publics, helping them foment dissent. Gritty specifically came to embody antifascists’ incivility towards fascism, as well as their desire to create a more just world. This article demonstrates how memes serve as an organizing tool for anti-capitalist politics and how tracing the circulation of images within publics shows how they produce icons.
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