Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research
status, development, and structure of consumer behavior and sustainability in e-commerce
research is scarce. This study aims to analyze the intellectual, conceptual, and social
knowledge of consumer behavior and sustainability in e-commerce research to generate
new understandings. Data from 104 articles were collected from the Scopus database, and a …